Appearances
Interviews & bylines
- Inc. Arabia — The Token Divide: Why Access To AI Inference (And Not Talent) Will Decide Who Compounds In The UAEAugust 2026· Inference access, not talent, as the compounding advantage in the UAE.
- TechItUp ME — Opinion: Can AI Help Solve its Environmental Cost?August 2026· The cost/value framing behind the Talk 100.3 interview.
- CXO Insight Middle East — Governing at Speed: How Enterprises Scale AI Without Losing ControlJuly 2026· Moderated the CXO panel discussion at CXO50 Awards & Conclave 2026, Sheraton Grand Hotel Dubai — the question is no longer how to put AI into the business, but how to redesign the business around AI.
- Festival of Fashion (Dubai Mall) — AI x Fashion and Retail panelFebruary 2026· Panel at Dubai Mall's Festival of Fashion on AI, fashion, and retail, in person.
- Inc. Arabia — Gamechangers: Ombori's Andreas HassellöfApril 2025· Interview on physical AI, Phygrid, and operating in the GCC.
- Middle East News 247 — DeepSeek's Breakthrough Advances in AIJanuary 2025· Open weights, efficiency, and Jevons' paradox as export controls create tiers of access.
- Entrepreneur Middle East — AI at the Edge: The Future of Smart CitiesJanuary 2025· Edge AI turns passive spaces into systems that respond, adapt, and serve people, not just collect data.
- Campaign Middle East — Leveraging the 'AI' in brain power to understand your customerOctober 2024· Machine learning, the phygital revolution, and ethical AI under the UAE data law.
- NextTech Today — The New AI Battleground: Why Your Fancy AI Models Won't Save YouAugust 2024· Open-source models, data, and compute as the real frontier of the AI chip market.
- MartechView — The Personalization Revolution: Compliance and Customer Delight in the Age of AIJuly 2024· Personalization bounded by compliance.
- Forbes Tech Council — AI Could Upend The Way Customers Find Your WebsiteMarch 2023· AI chatbots will change how customers discover businesses — a shift from SEO to AI-optimization strategies.
Radio & broadcast
- Talk 100.3 (Dubai) — The Real Cost of AIJuly 2026· Part 1 · Part 2· Radio interview with Muriel D'sa on the economics behind AI, released as a two-part clip series.
- Talk 100.3 (Dubai) — How businesses should weigh their AI spendingJune 2026· Radio interview on AI PCs, hardware innovation, and AI spending decisions.
- Dubai Eye 103.8 — New AI chips from Nvidia and IntelJune 2026· Radio interview on new AI chips from Nvidia and Intel.
Press coverage
- Gulf Business — Gulf companies 'struggling' to turn AI investment into returnsAugust 2026· A person still owns the standard, the limits, and the decision to ship.
- Fast Company Middle East — AI spending is rising. But are companies getting enough back?August 2026· The right question is whether the cost per business outcome is down, not the cost per token.
- Arab News — Key reforms could unlock stronger GCC-CCA trade, IMF saysJuly 2026· Cross-border value chains over bilateral trade in an era of fragmentation.
- Fast Company Middle East — As more countries push for children's social media bans, the Gulf is asking a bigger questionJune 2026· Sustainable digital safety comes from shared responsibility, not a single rule.
- The Source Code — Why the Smartest Brands Are Already Rebuilding for a World Where Google Stopped Sending Them TrafficJune 2026· The Universal Cart relocates power — plausible-but-wrong answers now decide what customers see.
- The Integrator — Uber, Microsoft moves signal new phase in enterprise AI adoptionJune 2026· High adoption and token consumption don't equal business value — the bottleneck is process change.
- 19NETWORK — $500 Million AI Spend Reveals Leadership Gap in Enterprise AdoptionMay 2026· Not a technology failure — governance, strategy, and leadership gaps.
- The Source Code — The Hidden Figures Problem: Women Are More Exposed to AI Disruption and Less Likely to Use ItMarch 2026· Moving from passive equality to active enablement, with universal, role-contextual AI training.
- Arab News — UAE non-oil growth at 1-year high, as Qatar, Lebanon business conditions improve: PMI reportMarch 2026· AI and advanced tech investment becoming a core growth driver for the UAE.
- TahawulTech — Data backup and resilience: Building cyber recovery into core of enterprise systemsMarch 2026· Immutable storage as the verified recovery point in an AI-accelerated threat environment.
- Fast Company Middle East — Prompts are easy, judgment is rare — that's what will define careers in the Middle East in 2026February 2026· Hire for high-agency learners over credentials — the job title of the decade is probably AI integrator.
- Fast Company Middle East — Is the AI productivity paradox really a human problem?January 2026· The blockers to AI productivity are human — fear, ego, bureaucracy — and roles are shifting from writing to specifying and reviewing.
- The National — Is it finally time to look beyond US tech after DeepSeek shockwave?February 2025· DeepSeek's efficiency will broaden AI adoption and fuel infrastructure demand, not undercut it.
- Khaleej Times — DeepSeek vs ChatGPT in UAE: Will new AI model spark price wars?January 2025· DeepSeek's efficiency could offset the UAE's export-control hardware tier and accelerate open-source adoption.
- ITP.net — Goodbye Coding: OpenAI's o3 model is changing software creationJanuary 2025· The o3 model as a significant leap forward for AI, citing its record ARC-AGI (87%) and Frontier Math (25.2%) benchmark scores.
- Gulf News — PhyGrid, VoiceComm join hands with Microsoft to transform US retail sectorDecember 2024· On the PhyGrid/VoiceComm/Microsoft retail rollout: intelligent, adaptive environments that respond dynamically to customer needs.